Category Archives: Marketing

  1. Do you really know what advertising is?

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    September 10, 2012 by entrepreneurapproach

    Have you ever actually thought about what advertising is? Isn’t it that thing that is called marketing as well? Well …
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  2. Marketing: 14 Strategies for Brands (Part 1)

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    September 8, 2012 by entrepreneurapproach

    There is a fantastic marketing book that is definitely worth a read if you want to expand the awareness, longevity …
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  3. Marketing: Lovemarks!

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    September 4, 2012 by entrepreneurapproach

    Marketing has always been about how to develop, represent and increase awareness of your brand. Brands are the visual image …
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  4. Marketing: What you were taught has changed!

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    August 30, 2012 by entrepreneurapproach

    At the beginning of my degree, I was taught about how important the 4 P’s (Price, Placement, Promotion and product) …
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  5. Marketing: Targeting an Online Audience!

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    August 29, 2012 by entrepreneurapproach

    Marketing in a traditional sense, has been a one-way communication for decades. The days of advertisements being a message given …
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  6. Marketing: Value-Based Pricing

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    August 27, 2012 by entrepreneurapproach

    In any business, the most overlooked aspect would have to be pricing strategies. Who knew there are strategies on pricing? …
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